Reading List

Real-time analytics, key vector around blog network author performance.

Good primer with info on how to configure Google Analytics using Custom Variables.

Links to numerous case studies and tools. Lots of tips and tricks.

Testing shows that real-people/faces have a huge impact on conversions.

Does your lorem ipsum text long for something a little meatier?

Heart-wrenching story about a round of fundraising which went sour.

MySpace's Tom Anderson argues that the eventual success of Google+ will be because of that black bar and red notification box.

wine cask system and monthly wine club

“I found a great article on GigaOm, then reached out to the freelancer who wrote it for a deeper dive by email. Totally worth the $300 bucks.”

How to make Forbes' article pages more social

The origins of Facebook and Google+ point to very different norms for the use of Real Names vs. Handles

As Google's employee #16, Susan Wojcicki has learned a thing or two about innovation. Here's what she's learned, and what she continues to work on.

Directories where you need to be listed.

Community for Word Lovers

Historical background on Google's latest social products.

Amazon adds targeting data based on user behavior on their site to better target those users on third party sites.

Sorid description of life as a Wall Street quant

proving that cash is just a shared illusion of trust

Mark Krynsky on the future of turntable.fm

Social Screenshot sharing

Select multiple participants and let them choose which days work.