Reading List

3660 bookmarks
Custom sorting
Do customers pay for your B2B product in a cost-center, or a profit-center?
Do customers pay for your B2B product in a cost-center, or a profit-center?
Cost-center savings oriented products generally need to be 10x more cost-effective than the products they compete against, because switching costs are generally high. Profit-center increasing oriented products generally only have to be 1% better than the products they compete against; more revenue is easy to measure, and usually switching costs are low.
·matthewpaulmoore.com·
Do customers pay for your B2B product in a cost-center, or a profit-center?