"Watching the social media shares multiply exponentially on something I posted triggers the pleasure center of the brain like a stiff rip of cocaine." The incentives are all wrong.
Spend more time Get your hands dirty Look for effectiveness Have people audition Use your personal networks Sell your mission The Sunday test Hire for cultural fit Don't compromise Be generous, mostly with equity Trust your gut on red flags Always be recruiting Fire fast Add rigor around hiring process Don't hire if you don't need to
What You Want in a VP Eng from the Recruiters Behind Twitter and Zappos
design the role you want to fill by outlining the specific pain points and problems you’re trying to solve - and then determine your requirements and measure them rigorously